According to the United Nations 2017 World Population Prospects, the global elder population aged 60 or over is growing faster than all younger age groups. This phenomenon, known as population aging, is occurring throughout the world. Furthermore, a series of National Vital Statistics Reports, by Centers for Disease Control and Prevention, shows the drastically increasing number of deaths attributable to Alzheimer's disease (AD).
Within the foreseeable future, both the global elder population and number of Alzheimer's suffers worldwide are expected to soar. Specifically, in China, pervasive misperceptions about the disease prohibit the public to take an advanced leap to understand the seriousness of Alzheimer's disease.
Primary Research
Narrow Down Topic
Secondary Research
Sharpen Direction
BENCHMARKING
Competitive Analysis
Everyone around you has a story the world needs to hear.
- Dave Isay
Three general ways could be furthered to improve the future well-being of Alzheimer's affected group:
• Therapeutic/Medical intervention (e.g: Meds, health care products, etc);
• Financial/Economic intervention (e.g: Health insurance, financial management, etc);
• Social intervention (e.g: Events to enhance the bond and engagement among humans).
In this research, design opportunity lies in solving the social issues.
Insiders and Outsiders
During my journey of research, people can be generally categorized as two groups based on that if they have the experience and prior knowledge about Alzheimer's disease or not.
There is, however, no actual boundary between two groups of people, for instance, an individual who recently find his/her family member showing symptoms of Alzheimer's or the senior loved ones who are lately diagnosed with Alzheimer's.
And, the voice from the insiders can reliably guide the outsiders to know better about the disease even what next steps to leap as long as it occurs.
Before Design
Pains and gains were gathered, and possible service and potential contents were summarized via using Value Proposition Map. Then 6 volunteers were invited to do the card sorting test to hierarchize functions, campaigns and services.
MILLENNIALS
Target Users
At this time when we have a global crisis of those who are older losing the very essence of who they are we must rely on the young to make this caused the definition of their generation.
——Leeza Gibbons
The majority of Chinese millennials are the one-child in own families.
Difficult is, the main responsibility of supporting aging parents/relatives lie on the Chinese millennials their own in the near future.
Positive is, the millennials have strong mentality and high acceptance of latest things than any other generation.
So what I am going to design? Check my design project - StoryPot - here.
